Top 5 Video Styles Every Brand Needs to Stand Out in 2025

Why Video Style Matters?

Video content isn’t one-size-fits-all—each type of video serves a different purpose and connects with audiences in unique ways. The most successful brands don’t just rely on one video—they use a combination of different video styles to maximize reach, engagement, and conversions.

At Holy Cow Productions, we help brands create high-impact video content tailored to their specific goals. In this blog, we’ll break down the top 5 essential video styles that every brand needs to grow in 2025, why they work, and how we’ve helped brands like Molly Tea, Hardcore Italians, and RSVPify leverage them for success.

The Brand Story Video: Humanizing Your Business

🔹 Best For: Building trust, brand positioning, and customer loyalty.

🔹 Where to Use It: Website homepage, about page, LinkedIn, social media ads.

What is it?

A Brand Story Video introduces your company’s mission, values, and journey in a compelling, emotional way. It answers the fundamental question: “Why should people care about your brand?”

Why It Works:

✅ People connect with stories, not logos.

✅ Builds trust by showing the faces behind the brand.

✅ Differentiates you from competitors by sharing your unique origin.

Case Study: Molly Tea – From a New Shop to a Chicago Must-Try

• Challenge: Molly Tea needed a strong brand identity in a competitive boba market.

• Solution: Holy Cow Productions created a cinematic brand video integrating the Chicago skyline and Chinatown visualsto establish Molly Tea as an authentic, high-quality brand.

• Results: The video positioned Molly Tea as a premium experience, driving brand loyalty and strong grand opening attendance despite freezing weather.

💡 Key Takeaway: A Brand Story Video sets the foundation for all other marketing efforts.

The Product Explainer Video: Turning Views into Sales

🔹 Best For: E-commerce, product launches, software companies.

🔹 Where to Use It: Website product pages, Amazon listings, TikTok, YouTube, Facebook ads.

What is it?

A Product Explainer Video visually demonstrates what your product does, why it’s unique, and how it benefits the customer. These can be live-action, animated, or a combination of both.

Why It Works:

✅ People are 2x more likely to buy after watching a product video.

✅ Seeing is believing—customers need to visualize how the product solves their problem.

✅ Increases conversions by reducing uncertainty and answering questions before customers even ask.

Case Study: Hardcore Italians – The Power of Video in E-commerce

• Challenge: Hardcore Italians needed high-converting video ads for their Shirt of the Month Club.

• Solution: Holy Cow Productions created three product-focused videos:

• A fun, high-energy awareness video.

• A testimonial-driven retargeting video to build social proof.

• A humorous UGC-style video to make it go viral.

• Results: The campaign led to a 40% increase in social media engagement and boosted conversions.

💡 Key Takeaway: A Product Explainer Video can turn a passive viewer into an active buyer.

The Social Media Short-Form Video: Capturing Attention in Seconds

🔹 Best For: Viral marketing, brand awareness, social engagement.

🔹 Where to Use It: TikTok, Instagram Reels, YouTube Shorts, Facebook Stories.

What is it?

A short-form video (10-30 seconds) designed to be highly engaging, fast-paced, and trend-driven. It’s the secret sauce behind brands that dominate TikTok and Instagram.

Why It Works:

✅ Social videos generate 1200% more shares than text and images combined.

✅ Attention spans are shrinking—bite-sized content keeps audiences engaged.

✅ Ideal for paid ads, retargeting, and organic brand growth.

Case Study: RSVPify – Making Event Registration Fun & Engaging

• Challenge: RSVPify needed fun, engaging video content for their social media and website.

• Solution: Holy Cow Productions created a series of short-form videos showcasing the ease of use, features, and real-life applications of RSVPify’s software.

• Results: Increased social media engagement, improved website conversion rates, and a more relatable brand presence.

💡 Key Takeaway: If your brand isn’t leveraging short-form video, you’re missing out on massive exposure.

The Customer Testimonial Video: Let Your Clients Sell for You

🔹 Best For: B2B sales, service-based businesses, trust-building.

🔹 Where to Use It: Website, email campaigns, LinkedIn, paid ads.

What is it?

A Customer Testimonial Video features real customers sharing their experience with your brand. Nothing builds trust faster than hearing from happy clients.

Why It Works:

✅ 92% of people trust peer recommendations over branded content.

✅ Authenticity sells—raw, unscripted testimonials feel real.

✅ Great for high-ticket sales & long-term B2B relationships.

💡 Key Takeaway: People trust other people. Use testimonials to prove your brand delivers results.

The Event Recap Video: Turning Live Moments into Evergreen Marketing

🔹 Best For: Conferences, brand activations, grand openings, corporate events.

🔹 Where to Use It: Website, LinkedIn, YouTube, internal presentations.

What is it?

An Event Recap Video captures the best moments of a live event, turning it into evergreen marketing content that can be repurposed for years.

Why It Works:

✅ Showcases brand authority and credibility.

✅ Builds FOMO (fear of missing out) for future events.

✅ Can be used for PR, sponsorship outreach, and internal marketing.

Case Study: High-Net-Worth Charity Golf Event

• Challenge: A client needed a premium recap video showcasing their charity golf event to attract future sponsors.

• Solution: Holy Cow Productions captured drone shots, player interviews, and sponsor features to create a cinematic highlight reel.

• Results: The video became a key tool for sponsorship outreach and event marketing for the next year.

💡 Key Takeaway: A great Event Recap Video extends the life of an event far beyond the actual day.

Conclusion: The Power of a Multi-Video Strategy

The best brands don’t just create one type of video—they use a mix of:

✅ Brand Story Videos – Build identity & trust.

✅ Product Explainer Videos – Increase sales.

✅ Short-Form Social Media Videos – Capture attention.

✅ Customer Testimonial Videos – Build credibility.

✅ Event Recap Videos – Maximize ROI from live experiences.

🚀 Which video type does your brand need next? Holy Cow Productions can help you craft the perfect video strategy to drive engagement, sales, and brand growth.

📞 Let’s talk! Book a free consultation today.